IRM Training Solutions
The original philosophy of IRM Training Solutions is to unite people from all over the world and we used its ideas for rebranding. The logo was significantly changed. We made it more modern, brief, simple and user-friendly. We also added its ideas, graphical elements to the branding style.
The blue tones which we chose to be the major colors highlight neutrality, purity, loftiness and genuineness.
The patterns we used in the branding style show how all traditions and cultures could be united in the context which is above culture and nation. They've been used in all national art forms since ancient times.
The patterns of the colors that we selected for the brand were successfully integrated into hard and other copies.