Sergey Vladimirovich Sviridov
The research of plastic surgery market in Russia and abroad helped us to find several good ideas to choose the right positioning strategy for the brand "Dr. Sergey Sviridov".
We managed to highlight its philosophy, mission and strategy and include the ideas of expert level, identity, high aesthetics and technology.
We thought of a main slogan which served as the basis for the brand and its services and we also created GIF-banners to promote the brand in Google and Yandex as well as theme-based forums.
The compactness of the print and the delicacy of the logo form highlight the earnest of profession and the sense of taste that originates from the ideas of Renaissance art.
The colour palette works for the positive reading of the brand as it is associated with cosmetic brands and the sphere of medical care.